We are designers, developers,

branding specialists and problem solvers

who are passionate about value-based brands, and the people behind who seek to fuel global impact.

Our Philosophy

Inspired by the book 'How to save the world for free' by Natalie Fee, Genlab was established. We wanted to incorporate purpose into our day-to-day work activities where most of our time is invested. Contributing to the world by 'saving it whist creating brands'.

The types of entrepreneur partners Genlab seeks to establish a partnership with, are new generation consumer brands, which provide creative solutions to changing consumer patterns while being strongly connected to a social purpose.

Value-based brands are at the core of our DNA and we seek to actively build brand equity with our portfolio companies.

We believe that a company’s relentless drive to consistently improve customer & consumer experience is key to long-term, durable success.